Who We Are

The Canada Association of Tourism Employees (CATE) is a nonprofit tourism membership organization dedicated to shaping the future of Canadian tourism through innovation, collaboration, and sustainable growth.

Through research, development, creative initiatives, and strategic partnerships, CATE brings together tourism and hospitality professionals, businesses, communities, and industry partners to create new opportunities and lasting impact.

Discover our mission, values, leadership, and vision, and learn how CATE is developing innovative tourism, niche marketing, environmental, workforce, community, and destination-focused projects designed to strengthen Canada’s tourism industry.

🌱 Sustainability

Leading Canada’s transition to eco-conscious tourism through:

  • Carbon-neutral certification programs
  • Green infrastructure development grants
  • Wildlife conservation partnerships
  • Zero-waste tourism guidelines
  • Developing Eco-Tourism Tours across Canada

🤝 Partnership

Building bridges across sectors to amplify impact:

  • BATE( Barbados Association of Tourism Employees) Our Caribbean Headoffice
  • Government policy co-creation
  • Indigenous community collaborations
  • Academic research alliances
  • (GHTN) Global Hospitality & Tourism Network

💡Innovation

Pioneering tomorrow’s tourism solutions today:

  • AR cultural heritage experiences
  • Blockchain tourism passports
  • AI-driven visitor management
  • Smart destination platforms
  • 20 New Tourism Attractions

🌍 Community

Empowering local voices in tourism development:

  • Newcomer workforce integration
  • Rural tourism microgrants
  • Indigenous storytelling workshops
  • Youth entrepreneurship incubators
  • Canada Tourism Renaissance

Our Team

Our team comprises tourism, financial services, hospitality, event management, engineering, and business development experts, all united by a passion for turning ideas into actionable solutions.

Our Team Of Dedicated Staff And Volunteers Are Here For You

Our Dedicated Trained Staff Are Here To Serve You

Join 500+ Tourism Innovators